The Evolution of Nursing Home Insurance Policies: From Simple Coverage to Sophisticated Long-Term Care Solutions Nursing home insurance—now more commonly known as long-term care (LTC) insurance —has gone through a dramatic transformation over the last several decades. What began as a straightforward reimbursement product has evolved into a diverse marketplace of hybrid plans, asset-based options, and flexible benefits designed to meet modern care needs. Understanding this evolution helps families plan smarter and avoid surprises as long-term care costs continue to rise. Early Days: The Birth of Nursing Home Insurance (1970s–1980s) When nursing home insurance first emerged, it was a simple, narrowly focused product: Coverage was designed specifically for nursing home stays , not home care or assisted living. Policies paid a flat daily amount , often $50–$100 per day. Few underwriting standards existed, making early policies inexpensive but risky for insurers....